Responding to the COVID-19 pandemic, Sweden/USAID FARMA II project helps agricultural producers advance online sales through an improved visual presentation of their products.


Building on the previously provided support to agricultural producers and organizations to cope with the COVID-19 pandemic by turning to the online sales and promotion, on the next two Thursdays, May 14 and May 21, from 11:00 to 13:00 hrs., the Sweden/USAID FARMA II project will run webinars on graphic design and visual identity development.

The focus of the webinar will be the promotion via social media channels, primarily Facebook and Instagram, and the creation of visually appealing and action-driving posts. After the webinar, the project will support several agricultural producers with the development of logos, labels, and promotional visuals.

“The COVID-19 pandemic is changing the way we do business,” said Bill Mays, Sweden/USAID FARMA II Project Director.

“The transition to online sales and promotion is imminent.  As a project that is supporting the development of agriculture in Bosnia and Herzegovina, we feel that now is the right time to introduce new practices which will enable the agricultural producers to effectively do business, increase consumption of domestic products both during and after the pandemic, and get closer to the customers and develop their loyalty.”

Sweden/USAID FARMA II project is helping develop BiH’s agriculture in the five sectors: dairy; fruits and vegetables; honey; medicinal and aromatic plants; and poultry. It is helping improve the domestic regulatory framework to align it with the EU acquis and is transferring necessary know-how to the producers to enable them to increase their production, improve the quality of their products, and meet the standards necessary for exports to the EU and other international markets.