The Sweden/USAID FARMA II project launched the Hrana Gurmana campaign on July 1, 2020, to promote 100 producers of high-quality food in Bosnia and Herzegovina, ten restaurants, and ten shops that offer their products, and help them cope with the negative economic effects of the COVID-19 pandemic. The campaign surpassed this number. It now includes a total of 140 small businesses and invites new ones to join in.
“Opening a business in the middle of the pandemic was a huge challenge. The Hrana Gurmana campaign helped us spread the information about our products. It increased our visibility and it also helped us learn how to produce our promotional messages,” said Danijel Stjepanović, one of the owners of Fungi Kultura, a newly established producer of oyster mushrooms from Tuzla.
Over the last two months, the Hrana Gurmana campaign endeavored to connect the fans of gourmet food with people who produce it and to make it easy for consumers to find their favorite products.
To present the richness of BiH cuisine and tell inspiring stories of small food producers who create unique products, the campaign publishes daily posts on its social media channels that have thus far reached almost 600,000 people, and has produced a series of promotional videos; the first seven videos were viewed 37,500 times.
“It’s been a while since something as positive as the Hrana Gurmana campaign has been done for the small producers like us and we are very grateful for that,” said Dragan Popović from Banja Luka, the owner of Chili Pop’s that grows spicy peppers and produces piquant souces. “The campaign encouraged us to continue on our path and bring new spicy treats to various tables.”
To make it easy to find different gourmet products throughout Bosnia and Herzegovina, the Hrana Gurmana campaign created an online map that now features more than 100 producers, and 34 restaurants and shops that offer their delicacies. The map is being updated daily to include more small businesses and has been visited by more than 3,000 people in less than a month.
Supplementing the map, the Sweden/USAID FARMA II project also created a Business Catalogue on its website which provides information about small producers, their products, and product availability, and enables the site visitors to connect with them. It also provides information about the shops and restaurants involved in the campaign.
"It is a very good thing that the Hrana Gurmana campaign was launched during the pandemic. In addition to increasing the purchase of domestic products, it allowed small producers to show what they can make and how well. The campaign also helped us to connect with other businesses and establish cooperation,” said Sabina Krivdić from Visoko, the owner of Malinica, a honey producer, and Medni Dućan, a shop that offers different honey products.
With several weeks left to go, the campaign invites all interested small businesses to join the Hrana Gurmana story and contribute to building the awareness about quality BiH food and people who produce it. The producers can register here, while the shops and restaurants should use the following link. All others are invited to follow the campaign on its five social media channels: Facebook, Instagram, Twitter, YouTube, and LinkedIn.