The HRANA GURMANA or Gourmet Food campaign will support 120 small businesses in Bosnia and Herzegovina, and promote their high-quality food and agricultural products.
SARAJEVO, July 1, 2020 – The Sweden/USAID FARMA II project launched today the public information campaign dubbed HRANA GURMANA or Gourmet Food. Over the next three months, it will promote high-quality food products from across BiH, while natural cosmetics will be promoted under a related slogan.
The crisis caused by the Coronavirus, and the months-long cessation of the operation of the HoReCa sector, have led to a large reduction in the sales and the consumption of delicatessen and gourmet products produced by small business. Small specialized stores also recorded a serious decline in turnover.
According to the World Bank Group’s spring 2020 Regular Economic Report on the Western Balkans, 72 percent of micro-enterprises and 66 percent of small enterprises in the Balkans stated that the impact of the crisis was extremely negative on their business.
The campaign will thus promote 120 small businesses, including 100 agricultural producers, ten specialized retail shops, and ten restaurants that use BiH products in their cuisine. It will help small businesses in BiH to cope with the consequences of the COVID-19 pandemic and to expand their customer base.
A recent poll, conducted by Valicon during the pandemic, indicated that as many as 85 percent of consumers in BiH believe they should buy domestic products, 72 percent said that they are already buying more, while 50 percent have expressed a willingness to pay more for the domestic produce.
With the HRANA GURMANA campaign, FARMA II wants to draw the attention of consumers in Bosnia and Herzegovina to some of the best domestic producers and their products. The goal is to connect the fans of tasty and healthy food with the best products that Bosnia and Herzegovina has to offer, and shops and restaurants that offer them.
The HRANA GURMANA campaign will be promoted on social media networks and the Sweden/USAID FARMA II project website www.farmabih.ba. It will tell the stories about the quality products, their tastes, and the ideas, places, and people that led to their creation.
In the next few days, FARMA II project will issue a public call to invite all the eligible producers from BiH to join the campaign. The call will be published on the campaign social media channels and the Sweden/USAID FARMA II project website.
The campaign social media channels are: