Over the last three months, the Hrana Gurmana campaign, implemented by the Sweden/USAID FARMA II project, promoted more than 145 small businesses from Bosnia and Herzegovina. It presented their gourmet products and connected them with new and old consumers. The campaign's first phase came to an end, but the campaign will continue.
Implemented by the Sweden/USAID FARMA II project, the Hrana Gurmana campaign was launched on July 1, 2020, to support the work of small businesses and to help them cope with the negative economic effects of the COVID-19 pandemic.
The U.S. Ambassador to BiH Eric Nelson and the USAID Mission Director Nancy Eslick supported the campaign. In a video message, Ambassador Nelson said: “We’ve all learned a lot from the Hrana Gurmana campaign over the summer about local gourmet food producers. The U.S. government will continue to support small producers, and we invite you to continue enjoying Hrana Gurmana of Bosnia and Herzegovina.”
To date, the campaign included more than 145 gourmet food producers, shops, and restaurants and told the most interesting food stories from different regions of our country.
“The Hrana Gurmana campaign increased the visibility of our business and more people heard our story. We hope that these activities will result in greater interest in our products by restaurants and shops which base their offer on local products,” said Vladimir Dabić, owner of the Nar Hercegovac, producer and processor of pomegranate and wild pomegranate from Trebinje.
The campaign created the Business Catalog of high-quality food producers from the entire Bosnia and Herzegovina, as well as shops and restaurants where their products can be purchased or tasted.
"Truffles should be more present in BiH cuisine. The Hrana Gurmana campaign contributed to spreading awareness about the domestic production of these gourmet mushrooms. Also, the campaign has increased our visibility and the interest of local media in our work," stated Mijodrag Vuković, owner of the Vuk Tartufi, a small producer of truffle mushrooms from Banja Luka.
Through its social media channels, the Hrana Gurmana reached over 650,000 people. To feature some of the most inspiring stories, 14 promotional videos were produced and viewed more than 60,000 times.
“We are very happy to be part of the Hrana Gurmana campaign and to have our business presented through several different media channels. We would like to single out the video content that presented our story and our products in a very interesting way and the online map which contributes to making our products easier to find," said Toni Falak from Čapljina, who together with his brother Ilija founded Regius that produces and processes various types of fruit and vegetables.
The campaign developed the online map of gourmet food producers, shops, and restaurants. Through this map, the campaign pointed out that in every corner of Bosnia and Herzegovina lies the wealth of domestic production.
The Hrana Gurmana campaign, implemented by the Sweden/USAID FARMA II project, is at the end of the first phase. With the second phase around the corner, it invites all gourmet food lovers to continue supporting small BiH producers and their amazing products.